Good place to think
Looking, listening and learning – what do I see? Hear? Know now? For Sure?
If I am going to sell ebooks.
1. I need books – finished, revised and beta read. Formatted, jacketed and I need to be able to upload them to the places where they can be sold.
2. I need a self hosted web page/s if I am going to run a shop for direct down loads and giveaways.
3. I am going to need a blog front to create interest and do all the things blogs do – link to Face book and Twitter etc.
4. It would be sensible to make it all look similar – ‘professional identity’ Back grounds, pictures etc with all the expected widgets and gizmos and buttons.
Then we get into SEO – well I will – when I get that far.
Most of that makes sense to me as I familiarise myself with it and mostly just requires me to just do it, and then get on with writing more books.
But in Guru Land and Advisor Plains and Coach Worlds where I wander wondering at the moment – I am starting to see issues and to feel uncomfortable. Or may be I am just being British.
The primary sources have been in this game from the start – highly successful now – they are no longer alone – they don’t rely on the free third party software they suggest – their teams use the Pro versions – if they don’t use their own designed in house.
They don’t sit down and write every day several times a day they ‘fill buckets’ and ‘schedule content’ – they launch ever tinier bits of ‘How To’ with mind trapping hooks, wallet opening, loan inducing marketing strategy – they talk of scarcity and of making the mark feel they belong to a community… they talk about peddling your message… Of ‘monetizing platforms’ to the point you don’t have anything to sell of your own – you just recommend other folks stuff or carry advertisements… reminds me of that song ‘Money For Nothing’ and everything is ‘Amazing’ and ‘Super’ and they want you to be ‘a good follower’.
Why? They didn’t follow anyone. This brings me to the second and third tier guru, advisor or coach aka some one like you and me who has a product to sell being encouraged to pay money to learn to imitate someone else – the fact is that the up shot of my several months of study on this – is that I now see the genuine folk I thought were real are actually preprogrammed and scheduled team auto responses cleverly packaged and aimed at me – so do I really want to schedule email, Facebook and Twitter comments throughout the day or worry about Thursday’s ‘content?’ Do I scour other folks sites to parasite my blog posts off their headlines or just pass them on? Or do I speak when I have some thing to say? Get on with writing my books and getting them ready to sell?
I have to say at this point I don’t know – I keep sheep I am not one – BUT all the folks I have come across are genuine and generous and if that translates to them making mega bucks by selling a tiny product for a few ‘bucks’ millions of times does that make them wrong or make the advice bad? No it doesn’t.
It seems to me – at this point in time – that most are saying the same things –
1. Don’t wait for perfect – go with what you have or have decided on and alter it later.
2. Product and Marketing are equally important – there is no one without the other.
3. No matter how big these people turn out to be they all say start using free stuff and don’t give up the day job with out a plan – and as you grow buy in what you need in terms of design and help even – heaven forbid – content, then look at giving up paid employment.
This all seems perfectly solid, sensible and responsible advice and rather at odds with the ‘Money For Nothing’ content products messages that seep in.
So I find my self deep in hooks lines and sinkers and trying to clear wood from trees to see which bit of the jungle out here I am in now.
1. What tech stuff do I need for a frame work?
2. What buttons will I need to get pushed?
3. What strategy for marketing will I choose?
4. Who am I?
5. What am I?
6. Why do I want to do this?
7. What do I want to do?
Answers 4 – 7 Marie-Claire is a writer who wants to sell the books she writes.